Billy Lagor, senior vice president and general manager for the Asia-Pacific at Hasbro Inc., spoke to Bloomberg today and explained that they see a huge potential in China and will be expanding their licenses on the market.
He mentioned that there is a good future for the digital gaming and new partnerships will soon be announced.
Recently, Hasbro saw a huge success in China with the popularity of the Transformers brand thanks to the the help of Michael Bay‘s Transformers: Age Of Extinction.
Hasbro’s Star Wars toyline for the upcoming Star Wars: The Force Awakens was also a hit among the Chinese consumers.
You can check out the video from Bloomberg for Mr. Lagor’s comments.
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