Couple of days ago we informed you that Hasbro will be visiting this year’s South By South West Music Film And Interactive Festival. And here we are, bringing you the coverage.
Speaking during a presentation about Virtual Reality (VR), Hasbro’s Senior Vice President (Digital Marketing) Victor Lee stated that a new VR experience is heading towards Hasbro’s customers. He hinted that not only their brands will get the Virtual Reality treatment but we may also see VR Stores to purchase products.
VR will change the way consumers interact with products — faster than in the past 20 years, according to Victor Lee. “We’re tapping that place in their brain that makes it feel possible. VR also will change retail, allowing consumers to shop from the comforts of home through a hologram or VR image”.
“Once it becomes more accessible, then it doesn’t become a fad,” said Mr. Lee. “And then comes truly the reality of anyone can do this. Then it’s a race of who does it best, who’s more creative, who tells the best story and who’s going crazy with it.”
Hasbro also showcased a giant Bumblebee (news post image) to promote the upcoming mobile game Transformers: Earth Wars by Backflip Studios and Space Ape Games. You can pre-register for the game, here. Bumblebee danced to the music from Hasbro/Sony’s upcoming album Transformers: Roll Out.
Stay tuned to TFW2005 for more info.
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